AI Supported Media Strategy and Analytics
Purpose
I launched The Consultancy 360 to help brands and agencies move beyond one-size-fits-all media planning. With decades of experience in strategy, analytics, and consumer engagement, my purpose is simple: to deliver smart, customized media strategies that cut through the noise and make a measurable impact. Whether it’s through AI-powered planning, qualitative audience insights, or biometric testing, I bring together data and intuition to help my clients connect with the right people—in the right places—at the right times. media planning and analytics
Vision
I believe media strategy should never exist in a silo. My vision is to bring together creative, media planning and analytics as one unified force, working in harmony to create campaigns that are not only efficient—but emotionally resonant. As the media landscape evolves, I see The Consultancy 360 leading a shift toward human-centered, insight-fueled strategy—grounded in experience, elevated by innovation.
Values
- Innovation with Intention: I don’t chase trends for the sake of it—I apply innovation when it deepens understanding, sharpens targeting, or strengthens results.
- Clarity & Integrity: I work as a true partner—transparent in process, grounded in results.
- Bespoke Strategy: Every client is different. That’s why I build from the inside out—tailoring every engagement to fit your audience, goals, and voice.
- Respect for the Consumer: I don’t just look at impressions and reach. I focus on attention, emotion and impact. What resonates most with the conumer is what counts.