Services
What We Provide
At The Consultancy 360, we don’t just plan media—we help clients make smarter decisions that move people and grow brands.
Our services are designed for challenger brands and boutique agencies looking for strategic clarity, sharper targeting, and meaningful impact. From scenario-based planning and AI-assisted optimization to biometric testing and qualitative insights, we offer practical solutions rooted in both innovation and real-world behavior. Whether you need to stretch your budget, rethink your mix, or validate creative through emotional response—we help you turn insight into action and strategy into measurable outcomes.
Strategic Media Planning
Smarter planning starts with asking better questions.
At The Consultancy 360, we bring strategic clarity to a cluttered media landscape. We build custom strategies grounded in data, insight, and intent—combining behavioral patterns, lifestyle segmentation, and qualitative understanding to make every dollar work harder. From digital and social to traditional and emerging platforms, we consult with brands and agencies to align media with how their most valuable audiences actually live, think, and engage.
Lifestyle Targeting
Go beyond age and gender.
Long before programmatic came along, we were helping clients tap into qualitative and lifestyle data to connect with people—not just deliver impressions. As consultants, we still lead with a human-centered approach—guiding challenger brands and agencies to see their audiences more clearly, segment more meaningfully, and craft strategies that resonate on an emotional level. The result? Smarter targeting, stronger engagement, and campaigns that perform with purpose.
Advanced Analytics & Predictive Modeling
Make better decisions, earlier.
Using both industry standard and AI-powered tools, we help you forecast outcomes, identify media waste, and uncover untapped opportunities. Whether you're measuring channel performance or planning for future scenarios, our analytics framework brings clarity and confidence to the process.
Biometric & Emotional Engagement Testing
Data is valuable. But emotional resonance is powerful.
We bring deep experience in biometric research—including eye-tracking, facial coding, and GSR—to help brands and agencies understand how content truly connects. We have an alliance with iMotions, a global leader in biometric analytics, to bring this deeper layer of insight into media testing, message refinement, and creative development.