Services
What I Provide
At The Consultancy 360, I help brands and agencies navigate today’s complex media landscape with strategic clarity, data-driven precision, and emotional intelligence. Whether you're building a campaign from the ground up or optimizing an existing plan, I offer hands-on, senior-level consulting that’s tailored to your audience, goals, and voice.
Strategic Media Planning
Smarter planning starts with asking better questions.
I build custom media strategies rooted in both data and insight—combining behavioral patterns, lifestyle segmentation, and audience intent to ensure every dollar works harder. From digital and social to traditional and emerging platforms, I align your media with the real-world behavior of your most valuable consumers.
Lifestyle Targeting
Go beyond age and gender.
Long before programmatic came along, I was using qualitative and lifestyle data to connect brands with people—not just numbers. Today, I still believe in starting with the human—because campaigns that understand the audience resonate deeper and perform better.
Advanced Analytics & Predictive Modeling
Make better decisions, earlier.
Using both industry standard and AI-powered tools, I help you forecast outcomes, identify media waste, and uncover untapped opportunities. Whether you're measuring channel performance or planning for future scenarios, my analytics framework brings clarity and confidence to the process.
Biometric & Emotional Engagement Testing
Data is valuable. But emotional resonance is powerful.
I bring deep experience in biometric research—including eye-tracking, facial coding, and GSR—to help brands understand how content truly connects. I’ve partnered with iMotions, a global leader in biometric analytics, to bring this deeper layer of insight into media testing, message refinement, and creative development.