Endorsements

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I had the pleasure of working closely with Jim Siciliano during my tenure as Marketing Director at Big Boy Restaurant Group, and I can confidently say that Jim is not only a consummate professional but also an exceptional mentor and strategist. As the founder of The Consultancy 360, Jim brought a wealth of experience and insight to our media strategy initiatives.

Jim's guidance was instrumental in shaping our approach to traditional media buying. His deep understanding of the industry allowed us to optimize our media spend effectively, ensuring maximum impact and ROI. Beyond his expertise, Jim's supportive and collaborative nature made him a pleasure to work with. He took the time to mentor me personally, imparting invaluable knowledge that continues to benefit my career.

I highly recommend Jim Siciliano and The Consultancy 360 to any organization seeking strategic media insights and a true partner in achieving marketing excellence.

Jim is a visionary in media data sciences and is very knowledgeable about the use of biometrics in content testing. He brings experience in combining data analytics, audience insights and qualitative targeting in order to drive win-win client outcomes.

Jim has extensive experience with global, regional and local multi-media cross platform integration. His use of traditional media, digital, OOH and programmatic deliver client ROI, increase sales, and brand awareness. Jim is respected locally and nationally and has sat on various Media Roundtables, Panels and Adcraft events. His passion for "pushing the envelope" is paramount for himself and those who are on his team.

James has been a true mentor and leader in advertising for my career. He offers a strategic mind and passion for helping teams to collaborate to the best possible strategy. He welcomed differing perspectives, asked teams to actively engage in the conversation and allowed for creative innovation within the media space. He cares deeply for the effectiveness of the campaign and brings this passion to every task. I have learned so much from him and his vision for advertising and he provides true strategic insight and leadership for any organization.

James is among the most technically skilled, professionally informed, and highly strategic media execs I've ever had the pleasure to work with.

The best, in my experience - immerse themselves in the business... knowing the client's business, knowing the client competitors' businesses, and knowing the category. On those scores, James is outstanding by every measure.

Years ago, I asked my old boss how he did it... how he never stopped until the job was done. Regardless the hours. Regardless the politics. Regardless the pressures. He always delivered. To my question, his reply was simple... "I'm a pro, he said.

"James is a "pro". One of the very best.