Profile
James Siciliano
Founder | Media Strategist | Innovator
I’ve spent my career asking better questions—and helping brands and agencies find smarter answers.
With more than 30 years in advertising media strategy and analytics, I’ve worked at some of the industry’s most respected agencies, helping clients rethink how they target, engage, and grow their audiences. From my early days at JWT Detroit to leadership roles at firms like Doner, The Mars Agency, and Daniel Brian Advertising, I’ve remained focused on one thing: building media strategies that actually work.
Long before “programmatic” was a thing, I was leveraging lifestyle, lifestage, and behavioral data to connect brands with real people—not just impressions. I pushed for qualitative insights when everyone else was chasing gross rating points. And I believed then—as I do now—that great media strategy requires integration, precision, and emotional intelligence. In 2018, I took that belief a step further, collaborating with iMotions, a Boston-based biometric analytics firm, to explore how neuroscience and emotional tracking could reshape the way we measure advertising effectiveness. Together, we applied tools like eye-tracking and facial coding to test how content really lands—with the heart, not just the head.
Today, I bring that full-circle perspective to The Consultancy 360—a boutique consultancy focused on helping challenger brands and small to mid-sized agencies navigate media with confidence. Whether you need fractional strategy leadership, campaign-level consulting, or a more modern measurement model, I offer a high-touch, insight-driven approach backed by decades of innovation.
If you're looking for a partner who knows the craft, embraces the tools, and leads with integrity—let’s talk.
